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Stressful times = greater need for spas
August 24, 2009
That was the prevailing message of this year’s 15th annual ISPA Media Event held in New York City last week. The event drew editors and journalists from across the U.S. and Canada to hear the latest facts on the spa industry and meet with key representatives from 14 of the top spa companies.
It was no surprise to learn that stress relief and relaxation still top the list of reasons to spa. These were some of the findings of the ISPA 2008 Global Consumer Study.
• The No.1 reason people around the world spa is to relax and relieve/reduce stress.
• In 11 of the 15 countries surveyed, overall wellness and health was one of the top three reasons consumers spa.
• In eight of the 15 countries surveyed, healthcare practitioner recommendation was one of the top three motivators for visiting a spa.
The study also revealed that there were 160 million spa visits in 2008 up from 138 million spa visits the previous year. Revenue was up almost $2 million over 2007 and spas are getting bigger. A 34% increase in square footage from 2007 to 2008.
Surprising upswing if you consider the economic downturn. But ISPA says in a news release, “it’s important to keep in mind that these numbers are from the calendar year of 2008, the first half of which was very profitable for many spas.” It will be interesting to see the results for 2009.