Wellness Travel & Wellness Tourism Consulting
Travel to Wellness founder and CEO Anne Dimon has over 30 years of experience in broadcasting, hospitality, public relations (eight years as CEO of a Toronto-based company) travel writer and industry journalist, plus print and online publishing/editing.
A world traveller, Anne has worked on multiple sides of the hospitality/travel and tourism industry and brings a wealth of knowledge and hands-on experience to a project.
Here are few things we can help with:
For DMOs
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- Identify and review existing wellness travel product for their visitor-friendly factor in keeping with the DMO brand.
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- Create a consumer-focused competitive analyses of existing product
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- Work with staff to create an inventory of wellness travel product that can then be packaged and profiled to key feeder markets
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- Create relevant destination-focused content for print and/or online.
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- Produce a customized print and/or digital version of Travel to Wellness for distribution to a strategic demograpic.
For Hotels & Resorts
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- Review existing wellness travel product (i.e. spa, in-room amenities, restaurant menus, fitness activities, local tours, etc. )
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- Assist with the development of a wellness travel product
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- Review existing in-house and local marketing efforts
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- Review web site and marketing materials for user friendly, intuitive access and branding message
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- Competitive analyses of the spa
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- Create content for print or online marketing
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- Work with department heads to set up a system for creating content for social media marketing
For Tour Operators
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- Assistance with researching existing or creating new wellness travel product
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- Help in developing the wellness travel brand and market niche
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- Creation of content for online or print