With wellness tourism increasing globally the Greater Palm Springs Convention & Visitors Bureau (CVB) is launching an initiative to market the Coachella Valley nationally and internationally as a health and wellness destination. The Live Your Wellest campaign kicks off in September 2019.
Since the days of the earliest Native American settlers and later when Old Hollywood came to Greater Palm Springs to relax in the healing waters, Greater Palm Springs has been known as a haven for wellness. The nine distinct cities merged into a single serene and natural escape. From epic hikes through the Indian Canyons, ancient waterfalls and light-filled spas surrounded by whispering palms, visitors can live your ‘wellest’ in GreaterPalm Springs.
The decision to embark on this campaign came after the CVB’s 2016 Destination Development Plan identified the health and wellness industry as an “authentic experience” in place and thriving an one of the area’s top opportunities for growth.
Working in close collaboration with community partners, stakeholders, and the local tourism industry, the CVB is actively developing and implementing a number of targeted strategies including an advisory committee of local businesses and wellness practitioners; a health and wellness interest section on the CVB website; and the fall Live Your Wellest promotion. The CVB also continues to expand health and wellness messaging through their social media and other digital platforms.
Highlights to Live Your Wellest include two new events to the designation. Wanderlust Wellspring in October (Palm Springs), The Ironman 70.3 in December (Indian Wells and La Quinta) and a series of influencer videos to highlight the many health and wellness offerings in the destination.
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