As the population ages and the interest in pro-active healthcare continues to increase, we are witnessing the continuing growth and development of this still evolving sector of the tourism industry called Wellness Travel. The Wellness Tourism Association defines Wellness Travel as: Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.
The Wellness Travel sector is driven by two types of travelers: On one hand, today’s savvy, wellness-minded traveler actively seeks out destinations, accommodations and experiences that will allow him or her to maintain a routine of fitness, healthy eating and other pursuits associated with wellness living.
On the other hand, we have those wanting to use travel as a break from the regular routine of daily life for the proactive betterment of their health and well-being. Vacation time – away from the normal stress of work and daily living – allows for greater concentration and focus on the objective of improving personal health.
This ‘break’ – the length of time is not overly important – is what we call the Wellness Vacation and it begins with The Intention – the conscious decision to take action to travel – near or far – for a purpose related to one’s state of health and sense of well being.
The Wellness Vacation can include spa treatments and therapies, healthy eating and culinary events, fitness activities and adventures such as walking tours, hiking, paddling and yoga, inspirational outings and adventures in nature that clear or expand the mind, and educational programs that share ways to incorporate healthy habits into our everyday lives. It can also include voluntourism experiences because “giving back” increases one’s sense of well being and is part of living a wellness lifestyle.
When it comes to the Wellness Vacation, one size does not fit all.
For one person a Wellness Vacation may take the form of a a totally-focused, two-week or longer, weight loss program that teaches him or her how to rethink the relationship with food. For another it might be a fitness-focused adventure, an opportunity to learn how to manage stress or to heal following a major change in one’s life. The next person might need a yoga retreat, time for self-reflection, an opportunity to get in touch with nature with a like-minded group. A Wellness Vacation could include a spa experience, a visit to thermal hot springs, an art class for self-expression, proactive medical testing, an opportunity to try something new to increase confidence or sense of well-being. The intention and objections for taking a Wellness Vacation are personal and as varied as the choices we now have available to us.
At Travel to Wellness, we believe that whatever the Intention and whatever form this “break” away from daily life may take, the Wellness Vacation can be an annual tonic for body, mind and soul.